Email copywriting is an important part of any successful business marketing strategy; writing emails that are effective, engaging, and targeted to your audience can help you build relationships with customers and increase conversions. 64% of small businesses use email marketing to reach customers because it helps businesses stay top-of-mind with their current customer base and target new prospects. It also happens to be one of the most cost-effective ways to reach potential customers while allowing companies to track user behavior that can help them better understand their customer base. But what makes for good email copy, and how can you ensure your emails get read? Here are five email copywriting tips we swear by:

1. Make The Most Out Of Your Subject Line

Your subject line is the first thing your reader sees, so it's crucial to ensure that it captures their attention and gets them interested in what you have to say. Subject lines should be short, concise, and get right to the point. Showcase what the reader will get out of the email and include relevant keywords that will stand out to recipients.

2. Personalize Your Emails For Readers

It's important to make sure your emails sound like they are coming from a person, not an automated system. This means using conversational yet professional language and personalizing it to the reader. Personalizing the copy can be as simple as including the recipient's first name in the greeting or providing content tailored to their interests and needs.

3. Connect With Your Content

Make sure that your content is connected. It should have a beginning, middle, and end and build on itself to provide the reader with an engaging story that keeps them intrigued until the very end. Whether you are selling a product or providing educational content, make sure it is relevant to the recipient and written in a way that speaks directly to them.

4. Write A Compelling Call To Action

Ensure each email has a clear and concise call to action that is easy for the reader to take. Whether it's asking them to click through for more information, download an eBook, or take advantage of a sale, your call-to-action should be simple and direct so that readers know exactly what to do next. CTAs in your emails should be eye-catching, stand out from the rest of the copy, and ideally be placed at the end of your email for maximum effectiveness.

5. Optimize your Emails for Mobile

Over 6 billion people own smartphones, and many use them to check emails, so it's important that your emails are optimized for mobile devices. This means making sure the text is legible on any device and including visuals that don't take up too much space on the page. Additionally, make sure there is enough white space between sections of text to make it easier for readers to skim the content.

By following these five email copywriting tips, you can ensure that your emails are engaging and persuasive, helping you stay top-of-mind with current customers and reach new prospects. With a little planning and careful consideration of the reader's needs, you can create emails that convert and drive real results for your business.