WRAL Digital Solutions is a full-service marketing agency and a subsidiary of Capitol Broadcasting Company, based in North Carolina. The company provides marketing, media, and technology services to clients. Melotto Group has worked with WRAL for over a year to create copywriting and branded content deliverables for their clients across various industries, including healthcare, law, tourism, and economic development. Through this engagement, Melotto Group has helped facilitate branded content campaigns while maintaining a collaborative and flexible relationship.

Facilitating Client Campaigns

Over the past year, Melotto Group has worked with WRAL Digital Solutions to create deliverables such as web copy and branded content. To deliver on these projects, we have interviewed contacts to facilitate branded content campaigns. The process was streamlined by communicating with contacts directly. These interviews allowed Melotto Group to create content that was tailored to each client’s business objectives. And to make managing deliverables a smoother process, Melotto Group integrated with WRAL’s internal project management workflow.

The partnership between Melotto Group and WRAL Digital Solutions has not only been successful in meeting the content needs of their clients but also in creating a strong and long-term relationship. 

Meeting Client Expectations

The relationship we’ve built with WRAL Digital Solutions has enabled the successful completion of many projects. WRAL sought a partner that could meet tight deadlines without compromising quality. Throughout our collaborative relationship, Melotto Group has been able to offer numerous benefits that include:

• Flexible scheduling
• Collaborative relationship
• Integration with existing project management tools
• Communication with internal and external contacts

The team at Melotto Group is committed to providing a seamless and successful experience for our clients. Our ability to take on complex projects while maintaining an engaging relationship with clients is invaluable and speaks to the quality of services we offer.